As fast as technological advancements are becoming outmoded, it wouldn’t be surprising if we see our smartphones getting replaced by some intangible gadgets that would leave us astonished. The point is
Marketers’ jobs have become more complex and challenging than they ever were, their fronts have expanded where they ought to promote and defend their products. Consumers are loyal to their needs, not brands anymore, and the ever-reducing attention span of a potential consumer only exacerbates the problem.
To ease the tasks of mobile marketers, let’s explore the reasons that make the role of smartphones so significant in the distribution of coupons and vouchers:
• Smartphone Penetration Rate
With an expectation that smartphones users will reach the mark of 2.5 billion in 2019, mobile marketing must be given a specific strategy to raise brand awareness and augment conversions in the form of sales.
Smartphones are equipped with applications that marketers use to disseminate their discount coupons and use messaging services as a constant reminder about the brand’s existence. Credible sources like Beautifulhalo coupon code, Uber Discounts, and Honey Vouchers are some of the examples that have helped brands to increase their presence and enabled consumers to reap large amounts of shopping savings.
• Mobile Wallets
According to Vibe, more than 90% of the mobile wallet users are likely to save personalized mobile wallet offers and coupons. Smartphones are attached to consumers every moment, and if marketers fail to use that arsenal as a means of promoting their brand and raising brand equity, then their strategy is bound to be doomed.
The major benefit of mobile wallets is the ability to keep track of all the latest offers and past expenditures on a single platform. The notifications can be used to inform consumers when a specific deal has arrived that suits their preferential basket.
• Mobile Advertisements
Brands have started to allocate their marketing budgets away from traditional communication channels and towards digital landscapes. A major chunk of the promotional budget is allocated to social media outlets and search engines. According to Statista more than 50% of smartphone users consume mobiles for watching videos, checking emails and using social networking sites.
Consumers are not only comfortable with the idea of being advertised on smartphones, but it is more convenient for marketers as well to target their appropriate markets.
• Consumer Centric Approaches Only
Brands are no longer in the power to dictate purchasing decisions to consumers, the latter
According to Puca, 39% of mobile users wanted personalized discount coupons and vouchers. The same report drew a line of comparison by stating that only 1% of traditional coupons are redeemed compared to electronic vouchers.